Americans believe they deserve happiness- a wonderful, easy-to-swallow remedy.
A clever ploy by some advertising executives at the pharmaceutical companies focused on the most lucrative cure of all, happiness. Through advertising they easily convince Americans (already believers) that they are not happy and the situation can be cured by taking a pill. Already a decade or so into the selling of penis pills on prime time television.
Some Orthodox expect grief and suffering and salvation through suffering. The basic idea that you had any hope at happiness is absurd. It is much easier to predict suffering and estimate your salvation.